Quick recap! In Part 1, we talked about how your brand can help your business thrive, build trust, and create loyal customers. In Part 2, we talked about how you can create a memorable brand through the power of storytelling. Finally, we have arrived at Part 3. Internal branding is easily overlooked. Unfortunately, in today's very connected world, it can have catastrophic effects on a thriving business. For some, when done right, it can take a thriving business to the next level and potentially save marketing dollars - especially when it comes to brand awareness campaigns. Do I have your attention? Perfect. Let's dive in!
If you haven't already, be sure to checkout Part 1 of this blog, Why bother? Trying to stand out among the 10,000 marketing messages the average person is exposed to per day is a bit of a daunting task. If you have found your "why," your passion, and your purpose, this may not seem like a challenge at all. In fact, you’re probably dying to show those 10,000 marketing messages how it’s really done! But first, let's talk strategy...
Where do you start?
Well, everyone loves a good story. According to Donald Miller, CEO of StoryBrand and best selling author, the average brain daydreams 30% of the time, but will not daydream if you’re watching a movie, or going on a Netflix binge that may or may not last for days… Don’t worry, I won’t judge😉. If you have spent the time to discover your "why" (like we talked about in part 1 of this blog), you already have a start to content – so start telling your story! Brands are driven by storytelling. Make it compelling, so it resonates with your target audience.
Let's do this!
The infographic below will help you get started. It covers:
- A very brief history lesson
- What Storytelling is, what it isn’t
- What Storytelling will do for your brand
- Why Storytelling works
- How to find your story
- How to tell your story
Beating the odds
Forbes.com published an article about why small businesses fail. The article stated, “According to the Small Business Administration (SBA) Office of Advocacy’s 2018 Frequently Asked Questions, roughly 80% of small businesses survive the first year. That number might be surprisingly high to you, especially considering the commonly-held belief that most businesses fail within the first year.
However, from there the number falls sharply. Only about half of small businesses survive past the five-year mark, ranging from 45.4% to 51% depending on the year the business was started. Beyond that, only about one in three small businesses get to the 10-year mark and live to tell the tale”.
There are many reasons businesses fail, but among them are that they don’t have the right team and lack of competitive advantage. So, why do you need a brand? Because a good brand has power. It provides employees with direction and motivation and can help you acquire loyal customers.
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